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371 Broadway

Photographer: Frank Oudeman

Architect/Designer: Frank Oudeman

Client: ODA - Office of Design and Architecture

Location: New York, NY

Shoot Date:
July 13, 2016
ODA first defined Franklin Place, a one-block alley just west of Broadway, as a street by setting the building back 30 feet and forging a front plaza. Using cantilevers as tools to cover the adjacent building, 371 Broadway’s long form was condensed to create a shorter footprint with more organized apartment layouts. To counteract the building’s modern appeal in a neighborhood of old world aesthetics, Tribeca’s cast iron craftsmanship is reinterpreted with handmade basketweave brick that features curved details and expresses a similar scale to that of its pre-war neighbors. An ancient material that lends itself to timeless design, the brick used here resembles the depth and decorative character created by cast iron facades and their articulated columns. Like the century-old buildings that surround it, 371 Broadway’s windows enjoy incredible height and depth, yet unlike it’s low and mid-rise counterparts, it’s stature provides open views from nearly every vantage point. (ODA - Office of Design and Architecture)
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