Publicis, a global advertising and public relations company, commissioned Clive Wilkinson Architects to design their new North America headquarters in New York City. Adjacent to Times Square, the 190,000 SF space spans eight contiguous floors, providing an opportunity to unite their three expanding offices scattered across Manhattan.
In an effort to express a strong creative identity for Publicis, CWA proposed breaking the traditional mold of the skyscraper by dematerializing the building core. This works to create continuity on all floors, connecting their 1200 employees as one organic working community. To eliminate silos and encourage movement, CWA proposed cutting large atria and adding a staircase to connect the floors. The concept of a tree extending through all eight floors informs the architectural language of the space, from core fragmentation to branch-like ceiling conditions.
After reviewing opportunities offered by new ways of working, Publicis adopted a form of mobile working called Activity Based Working. With ABW, employees are not assigned desks; instead they share all of the desks, team work settings, meeting rooms, and other office areas. This style of working decreases daily desk vacancies, saving on costs and allowing for a more flexible utilization of office space while creating a highly collaborative working environment. It also allowed for construction of special areas such as the open atria, homeroom, barista bar, and agency pub—spaces that provide more opportunities to bring the community together, encourage spontaneous discussions and interactions, as well as cultivate knowledge sharing. (Clive Wilkinson Architects)