The Palace Theatre was designated an interior landmark by New York City in 1987 and was designed by Milwaukee architects Kirchoff & Rose, built by the Vaudeville mogul Martin Beck in 1913. Over the course of the last century, the Palace Theatre has been transformed from a vaudeville playhouse to a movie theater to a performing arts theater. PBDW was engaged to update and restore the Palace Theatre and elevate the designated interior landmark 30 feet, allowing for the addition of over 10,000 SF of new front-of-house space, code-compliant and accessible circulation, and expanded back-of-house space, while providing new retail space below. (PBDW)